The Game Fair
Brief
The Game Fair is a true celebration of rural life, bringing together thousands of enthusiasts, passionate about countryside pursuits and the Great British Countryside. Held annually at the stunning Ragley Hall estate, the event showcases the beauty of the British landscape while offering a vibrant mix of activities, exhibitions, and experiences that honour traditional country living.
As Event Partner to The Game Fair, Stable Events, appointed REM Events to manage operations, with an ambitious brief to deliver a safe and seamless experience for over 100,000 visitors and 800 exhibitors. In addition, we took on the challenge to embed consistent processes across multiple Game Fair-branded events.
Solution
End-to-end operational control
We took full responsibility for comprehensive site and operations management, covering every aspect from traffic flow and infrastructure to safety and logistics.
Solutions for event resilience
To strengthen event resilience, we integrated an improved control room setup and incident response procedures, ensuring alignment with the wider Stable Events portfolio.
Built-in efficiencies
Efficiencies were introduced across the site build and breakdown phases, optimising supplier coordination and reducing costs without compromising quality.
Strong collaboration
We also worked closely with the Safety Advisory Group and blue-light partners to reinforce compliance and deliver robust safety standards throughout the event.
Operational design for commercial success
In addition, we ensured commercial success by combining operational design with the overall visitor experience – creating a seamless environment that balanced practical requirements with a premium visitor and exhibitor journey.
Outcome
The Game Fair was delivered efficiently, safely, within budget and to the highest standards - reinforcing its position as one of the UK's largest outdoor events. Under challenging conditions, we reduced the build time for the event by 10% and improved consistency across the wider Game Fair portfolio. The seamless visitor experience, combined with professional operational design, set a benchmark for future editions, strengthening confidence among stakeholders and partners.
